FMCG Year Program

Do you ever wonder why 80% of FMCG innovations still fail? Would you like to discover how things can be done differently so you can make more impact? During the FMCG Year Program, you learn how you can make a difference. Education, inspiration and connection are key during this program. 

FMCG Year Program

The program consists of 3 modules:

  • Retail Knowledge & Insights
  • Marketing & Growth
  • Relationship Management & Negotiation
  • Bonus: integral personal leadership program

What is in it for you?

In one year, you get all the experience and knowledge you need to innovate better, faster and in a more sustainable way. 

  • You will discover how to apply lean marketing in FMCG.
  • You put yourself in the shoes of the retailer and the consumer.
  • You get insights and inspiration from experienced FMCG innovators.

Preparatory education

As a participant of the FMCG Year Program, you first follow the Business Model Canvas Days (2-day). Afterwards, you will have all the necessary knowledge to start with the FMCG Year Program. 

"Disrupt your thinking and get the decision-making tools to make an impact!"


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