About us

The FMCG Academy has one mission: to teach professionals in the FMCG sector how to apply lean marketing techniques to enhance the efficiency and sustainability of the innovation process. Find out more about what motivates us.
Why an academy?


FMCG companies struggle with introducing product innovations. Around 80% of all innovations fail and disappear from the shelves within a year. Marketeers are the people best positioned to grease the wheels of the innovation machine. While they might be the “soul owners” of a new innovation, they often get caught up in internal processes and do not yet know all the ins and outs of the retail business. The academy provides the solution for this. With the FMCG Academy, we help marketeers to get the innovation machine running, with a higher success rate, greater ROI and less food waste as a result.


Meet the team

Denise Olislagers


Business Development Manager

+316 38 911 059

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Theo Toering 


Founder & Managing Director

+ 316 41 741 990

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Susanne van Hulten


Head of Program

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Michelle Swartjes


Marketing & Communication

+316 2850 7848


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Nena van Rijn


Marketing project manager

+316 2739 3582

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Cathelijne Meegdes


Marketing & Communication

+316 3633 1877

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Doutsen Hoeksta


international Marketing Project Lead

+316 3432 8850

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Roan Truijen


Management Trainee


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Fleur van der Dussen


Junior Marketing Project Manager

+316 2332 9542

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Our partners:


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Participating Companies

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Discover what the FMCG Academy has to offer you