About us

The FMCG Academy has one mission: to teach professionals in the FMCG sector how to apply lean marketing techniques to enhance the efficiency and sustainability of the innovation process. Find out more about what motivates us.
Why an academy?


FMCG companies struggle with introducing product innovations. 80% of all innovations fail and disappear from the shelves within a year. Marketers are the people best positioned to grease the wheels of the innovation machine. While they might be the “soul owners” of new innovations, they often get caught up in internal processes or do not yet know all the ins and outs of the retail business. The academy provides the solution for this. With the FMCG Academy, we help marketers to get the innovation machine running, with a higher success rate, greater ROI, and less food waste as a result.


Theo Toering 


Founder & Managing Director

+ 316 41 741 990

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Susanne van Hulten


Head of Program
susanne@fmcgacademy.eu

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Portretfoto Sheetal Bihari FMCG Academy

Sheetal Bihari


Business Development Manager

sheetal@fmcgacademy.eu

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Michelle Swartjes


Marketing & Communication

michelle@fmcgacademy.eu


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Cathelijne Meegdes


Marketing & Communication


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Roan Truijen


Management Trainee

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Our partners:


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These brands benefited from our courses:

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