Privacy Police

FMCG Academy, established in the Netherlands, is responsible for the processing of personal data as set out in this Privacy Statement.

FMCG Academy considers careful processing of personal data of the greatest importance. Personal data will be carefully processed and secured. In processing, we adhere to the requirements of the General Data Protection Regulation (the "AVG"). This Privacy Statement explains how we collect and use your data, in accordance with the AVG.

In this Privacy Statement, we explain what personal data we collect and use, and for what purpose we do so. We encourage you to read this Privacy Statement carefully. This Privacy Statement applies to our website, related websites and Services.

This Privacy Statement was last updated on: 01-05-2022.

Use of Personal Information

If you use websites and related Services offered by FMCG Academy, you may share personal data with us. We collect and use personal data that you, or your company, share directly with us. We will not use the personal data for purposes other than those described in this statement, unless you have given your prior consent.

Types of data collected

When you use our Services, we may collect the following data:

- First and last name

- Address details

- Telephone number

- Email address

- IP address

- Other personal data that you actively provide, for example by creating a profile on this website, in correspondence and by telephone

- Data about your activities on our website

- Data on your surfing behaviour on different websites (for example because this company is part of an advertisement network)

- Internet browser and device type

- Bank account number

Grounds for processing

We generally process your personal data for the following purposes:

- Handling your payment

- Sending you our newsletter and/or advertising folder

- To be able to call you or send you an e-mail if this is necessary for us to be able to carry out our services

- To inform you about changes to our services and products

- FMCG Academy analyzes your behavior on the website in order to improve the website and the products and services offered to match your preferences.

- FMCG Academy also processes personal data if we are legally obliged to do so, such as data we need for our tax return.

We collect your personal data on the basis of legitimate interests or your consent, which you can withdraw at any time.

Retention of personal data

We will retain your personal data for as long as necessary to fulfill the purposes of this Privacy Statement. In general, we keep personal data of our website visitors for 24 months.

Your Rights

You have the right to access the information we process. If you wish, you can contact us directly. We will ensure that we provide you with a copy of the data we process about you. We may need to verify your identity in order to fulfill your request. If you believe that the information provided that we are processing about you is not accurate, you may contact us to update your information. You also have the right to object to the data processing. If you want us to delete your information, you can inform us at any time. You may contact us at any time regarding these requests. We will always respond in a timely manner, in accordance with the AVG. If you are not satisfied with the response you receive, you can submit your complaint to the appropriate regulatory authority.

Sharing with others

We will not share your information with others without your consent, unless this is necessary in the context of the performance of the agreement that you, or your organization, have entered into with us, or unless it is a legal obligation.

Transfer of personal data

In order to fulfill the purposes described in this Privacy Statement, we may transfer your data outside the EEA. When this is the case, we will take appropriate steps to ensure that personal data is properly protected. For transfers to the United States, we will ensure that any such U.S. party is Privacy Shield compliant. For other transfers, we may transfer your data to a country recognized by the European Commission as providing an adequate level of protection in relation to Personal Data.


Data you provide may be retained for the purpose of statistical analysis, including through Google Analytics and Piwik. These statistics are used to optimize the Services. This allows us to see how our visitors use the website and improve the website based on that. Where possible, we will pseudonymize this data.

Please note: In order to claim this, you must anonymize your Google Analytics. Use this guide


We want to be able to offer you relevant and personalized information in a user-friendly way. To do this, we use different types of cookies on our websites. For example, we place cookies that are necessary for the functioning of the site. For example, the ability to respond, the operation of spam filters, playing video and caching to make the website faster. We also use analytical cookies that do not infringe on your privacy.

In general, cookies are stored for the duration of the (browser) session. In addition, your IP address may be stored in the log files of our web server if you use our Services. This is necessary to properly administer and secure our Services. We do not use your IP address to track or record your online behavior. Typically, we are unable to link your IP address to your name, address or other identifying information, except when you provide us with such information and continue to use the same IP address.

You may opt out of cookies by setting your Internet browser to not store cookies. In addition, you can also delete all information previously stored through your browser settings.


We ensure that your personal data is protected against loss or against unlawful processing. Among other things, we have taken the following technical and organizational measures:

- Logical access control, use of passwords and possibly a second factor;

- Encryption of data;

- Pseudonymization of data;

- The use of Virtual Private Servers (VPN) accessible with the SSH key;

- Transfers only over SSL; Have you enabled SSL (https://) for your Phoenix site?

- Purpose-bound access restrictions;

- Verification of recognized authorizations.

Websites and Third-Party Services

Our Services include activities related to providing software that allows our clients to build their own professional websites. Our customers determine what type of data they collect on or through their websites. We process such data only on behalf of our clients. If you have any questions about information our clients collect on or through their website, please contact the organization that set up the website. Our clients determine what other services or plug-ins they use. This Privacy Statement does not apply to such other services or plug-ins, or to third-party websites accessed through links. We cannot guarantee that these third parties will treat your personal information safely and securely. We encourage you to read the privacy statements of these parties.