• 2-Day Program
• Time schedule: 9h30 – 17h30
• Venue: De Jamfabriek, Den Bosch or online
• Investment: €949 (ex. btw)
To properly understand consumer behavior, you need to know the context. The consumer is part of the society and shaped by experiences. Chris takes you along the driving forces of society, how you translate this into the shopper mission and how you develop successful formats.
If you want to get (and stay) on the shelves with your product, you have to learn to think along with the retailer. Christophe teaches you all about the most important KPIs for retailers and how you can respond to current developments in the retail world.
Robert is an evidence-based marketing trainer. Together with Robert, you get a deep dive into fundamental questions for your brand and he will challenge you in the field of critical thinking.
Innovation is a profession. Bart Fischer is the right person to teach you this. As the former Director Format Development at Ahold Delhaize, he launched AH XL and the most sustainable supermarket in the Netherlands. He provides you with the proven tools & insights to innovate more successfully!
Did you know that successful renewal and innovation are not about improvement? Rob Adams tells you why, in this inspiring keynote. You learn how you realize innovation while your organization is focused on execution. Rob’s story is based on discussions with startups & multinationals, from the Netherlands to Silicon Valley. He also provides you with practical examples that help you to change your mindset about renewal and innovation