Business Model Canvas Days

Take the first step toward successful innovation!

Do you want to break out of old patterns in order to innovate better, faster and in a more sustainable way? Learn how to apply the Business Model Canvas in FMCG! You will receive unexpected insights that will help you to achieve change. This 2 Day Program consists of three parts: Teachers, Tools & Talks. Everything you need to create impact in your organization!

Practical information

  • 2 Days
  • Time schedule: 9h30 – 17h30
  • Venue: De Jamfabriek, Den Boschn or online
  • Investment: €999 p.p. (ex. btw)
  • Inspiring talks:

    Jouri Schoemaker - Pieter Pot

    Jouri Schoemaker will take you along on his roller-coaster ride to success. The Business Model Canvas is the foundation for his innovation and growth strategy.

    Jouri Schoemaker

    Founder of Pieter Pot, the packaging-free supermarket

    Kevin Weijers

    Kevin Weijers challenges you to experiment, and to change the way you think and act. Learn to look at familiar things in different ways, and take the first steps towards change.

    Kevin Weijers

    Renowned speaker and writer

    Known from: 21-Day-Challenge

    FMCG Academy


      • You become a pro in using Business Model Canvas for your innovation process.
      • You are able to minimize the innovation failure rate.
      • You get insights to innovate better, faster, and in a more sustainable way.
      • Plenty of inspiration from the best teachers that help you to make more impact.


    Day 1
    > Energizing kick-off by Theo & Susanne (FMCG Academy)
    > Introduction to Business Model Canvas & innovaties
    > Value Proposition Canvas basics
    > Tool - case 1
    > 'How to go from assumptions to experiments?'
    > Tool - case 2
    > Tool - group work, 'get out of the building'
    > Talk - Jouri Schoemaker, CEO Pieter Pot
    > Closing with Drinks & Bites by Theo & Susanne (FMCG Academy)

    Day 2

    > Teacher: Business Model Canvas basics
    > Tool - case 2, exercise with Business Model Canvas
    > Business Model Canvas in a lean (start-up)
    > Tool - case 3
    > Recap & Reflection
    > Talk - Kevin Weijers, speaker & writer
    > Closing with Drinks & Bites by Theo & Susanne (FMCG Academy)


    > Luxury catering
    > Networking opportunities

    Be quick, enroll now

    Register for a date of your choice.

    Not 100% sure if this is for you? Feel free to ask your questions to our team.

    Jeanne Braaksma, Ausnutria (participant):

    "I would recommend this program to everyone who is working in the innovation chain"

    What to expect? Watch this video

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