Understanding Negotiation

Boost your negotiation skills in 1 day

Often negotiation is mistaken for manipulation and playing dirty tricks. But actually, negotiation is all about creating value. This training is a must for everyone who wants to learn how to achieve their goals faster with the right negotiation techniques.

Practical information

1 day: February 9, 2023
Ticket price: €599 excl. btw
Venue: De Jamfabriek, Den Bosch

Why you don’t want to miss this:

          • know how to negotiate better deals

          • know how to create more value out of your negotiations

          • know how behavior has an impact on negotiations

          • know how to build satisfaction and long-term relationships in the process

          • learn how to negotiate in a (proven) way that feels comfortable to you

          • have (at least) 8 things to take away and implement in your daily work

          Also, it’s a unique chance to learn from the

          world’s best negotiators, The Gap Partnership!

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Roland van Alken 

Consultant Manager & Client Director 

The Gap Partnership

Maarten Kerkhof teacher FMCG Academy

Maarten Kerkhof

Former Category Director Albert Heijn l Entrepreneur

Sales Director Nederlandse Loterij


Teacher: Roland van Alken – The Gap Partnership

You learn to negotiate by doing. But first it is important to understand: what does a successful negotiation entail? Trainer Roland van Alken of The Gap Partnership takes you into the psychology behind negotiation and shares proven successful negotiation tricks.

You will learn how to apply the right negotiation method in any situation, using The Wheel of Negotiation developed by The Gap. Then you will put this into practice with a showcase. You will also get to know your own negotiating style and you will receive tips to make a difference tomorrow.

The Gap Partnership

Maarten Kerkhof teacher FMCG Academy

Talk: Maarten Kerkhof – Sales Expert

This training day will conclude with an inspiring talk by Maarten Kerkhof. Maarten has decades of sales experience in the FMCG sector, worked as Category Director Food & Retail at Albert Heijn and is an entrepreneur.

In all these roles he has successfully applied various negotiation methods from The Wheel of Negotiation. Get inspired by his experiences and discover the best practices in every negotiation situation!

Be quick, enroll now

Join this training on February 9! Enroll now.

Please contact us in case of any questions.

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