Business Model Canvas Days (2 days)

Do you want to break out of old patterns in order to innovate better, faster and in a more sustainable way? Learn how to apply the Business Model Canvas in FMCG! You will receive unexpected insights that help you to achieve change. This 2 Day Program consists of three parts: Teachers, Tools & Talks. Everything you need to create impact in your organization!

Practical information

  • When: July 7 & 8, 2022 (2-Day Program)
  • Time schedule: 9.30 am - 5.00 pm
  • Location: Jamfabriek, Den Bosch
  • Investment: €999 p.p. 
  • Included: study materials, coffee/tea, lunch


This program is fully booked. You can enroll for the next edition on September 8 & 9.

What others say about this program:

Teachers & Talks:

Misha de Sterke - Lead Teacher

As our Lead Teacher, Misha will teach you how to use tools such as the Business Model Canvas to launch a product or innovation successfully.

Misha de Sterke

CEO and Senior Parter at Innoleaps

Author of '10 x Growth Machine - how companies can innovate, scale and win'

Jouri Schoemaker - Pieter Pot

Jouri Schoemaker will take you along on his roller-coaster ride to success. The Business Model Canvas is the foundation for his innovation and growth strategy.

Jouri Schoemaker

Founder of Pieter Pot, the packaging-free supermarket

Kevin Weijers

Kevin Weijers challenges you to experiment, and to change the way you think and act. Learn to look at familiar things in different ways, and take the first steps towards change.

Kevin Weijers

Renowned speaker and writer

Known from: 21-Day-Challenge

How will you benefit?

    After these two days full of energy, you are ready to start creating impact right away! You go home with:
    • All the knowledge you need to apply Business Model Canvas for your innovations.
    • The ability to minimize the innovation failure rate.
    • The insights you need to innovate better, faster and in a more sustainable way.
    • Plenty of inspiration from ‘Teachers & Talks’: stories shared by professionals who have successfully applied the model.

NIMA accreditation

This training program is accredited by NIMA, Nederlands Instituut voor Marketing. As an RM marketer, you will receive 11 PE points for participating in the Business Model Canvas Days.

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